Team building has been a lucrative offering for training companies for decades. Any product manager knows that as a product moves through its lifecycle maximising profit depends on adjusting the marketing mix; so does this mean that ‘team coaching’, a term that is being increasingly used, is merely team building in new clothes?
Over the past two decades, Acorn has provided coaching support internationally to wide-ranging industries and organisations, from construction to media, pharmaceutical to nuclear. Each industry and each individual organisation faces its own set of unique challenges, and coaches offer higher value to clients when they are aware of the impact of these challenges.
Can training and development programmes really be measured and evaluated in a tangible way? This is probably one of the most commonly asked questions prior to making a commitment to any large investment and to an organisation-wide project. Training can be evaluated but, more importantly, we believe it SHOULD be evaluated.