Primary Purpose and Leadership – a White Paper from Acorn Coaching

In this the second paper in the series, we turn our attention to the importance and impact of Primary Purpose and Team Leadership in creating an effective team. The Primary Purpose is important in that it has caused the team’s existence. Within this dimension of our Team Coaching model, the team and its leader have to lay the foundations of the twin imperatives; achievement of the primary purpose and developing effective teamwork.

Acorn - Teach Coaching Team Building

Team Coaching, not Team Building

Team building has been a lucrative offering for training companies for decades. Any product manager knows that as a product moves through its lifecycle maximising profit depends on adjusting the marketing mix; so does this mean that ‘team coaching’, a term that is being increasingly used, is merely team building in new clothes?

Why Personal Coaching Pays

Over the past two decades, Acorn has provided coaching support internationally to wide-ranging industries and organisations, from construction to media, pharmaceutical to nuclear. Each industry and each individual organisation faces its own set of unique challenges, and coaches offer higher value to clients when they are aware of the impact of these challenges.